Wesbuilt completed the fit-out of Concepts, the global luxury streetwear and sneaker retailer’s new flagship location in New York. Located in Union Square and spanning 2,500-square-feet, this versatile space features dedicated brand areas, a skate room, and a center pavilion dedicated to private label collections, new releases and exclusive collaborations. Designed by interiors architect Sid Lee, with local AOR services by Shalat Architects, the retail space is centered around a feature LED backlit structure and utilizes modular components. It was designed to create an experiential retail experience, allowing for the space to also be used for events and pop-ups.