Rookie USA

Wesbuilt completed this retail fit-out project in Union Square for Rookie USA, transforming the space into a dynamic and highly engaging children’s sports apparel destination. The design focused on creating an immersive retail experience, incorporating interactive elements that appeal to younger audiences and enhance in-store engagement. The store features a range of playful installations, including a miniature Jumbo Tron, golf and soccer simulators, interactive zones, and integrated sound systems that bring energy and movement to the environment. Wesbuilt oversaw all aspects of the fit-out, including elevator and escalator modernizations as well as the installation of new MEPF systems. Careful coordination and execution ensured a seamless delivery of a vibrant, experience-driven retail space that aligns with the brand’s identity and elevates the overall customer experience.