OrangeTheory Fitness
Health & Fitness
Together with Orangetheory Corporate, Wesbuilt completed the flagship studio for Orangetheory Fitness in Midtown Manhattan. This 4,500-square-foot project marked the seventh Orangetheory Fitness studio Wesbuilt delivered in New York for the growing fitness brand. The two-level space features a lobby and retail area, a 2,000-square-foot workout studio, locker rooms, and a consultation room, all designed to support a high-energy and technology-driven fitness experience. As a flagship location, the project required close collaboration between the client, design, and construction teams to develop and implement new branding, layout, and operational elements that would later become standards across future franchise locations.
